The people in charge of making your skis and keeping you happy!

We are passionate about making you the happiest you’ve ever been on the snow. We are a simple family operation help from some great friends.

John (the dad) is chief of production at the factory/showroom, he is a jack of all trades and can build anything. Jonathon (son 1) and his wife Lindy do the CNC work to make sure each ski comes out precisely the way it was designed, they are located in Denver, Colorado. Jeff (son 2) does the ski design work, coming up with new shapes and profiles throughout the year; he is the engineer and splits his time between Houghton and Boyne City, Michigan. Shari (the mom) makes sure the business actually runs, she is in charge of the office; she can even be found helping laying up skis in the factory.

Without some support from some great friends who knows where we would be. Jeff’s friends from Michigan Tech are always willing to step up and get the word out (thanks Jake, Ryan, Karl, Mike, and everyone else.) We can always count on the Marshall family to help out with the softgoods, George Peet always brings people in to the shop and is a salesman extraordinaire, Margo at High Mountain Creative for the great graphics on your skis, and our loyal customers that love their skis.

We would like to thank everyone who has made this dream possible, having the ability to work with our family and do what we love is awesome. Moving the factory/showroom to Boyne City has been great and the entire city has been extremely welcoming. We are a local company, we are Pure Michigan, and we are American Made!